MODULE 04 · TRANSFORMATIONAL COACH CERTIFICATION

Business
Fundamentals.

A focused 4-week series covering the four pillars of a sustainable healing practice: Marketing, Brand, Sales, and Operations. Build the business backbone that lets your gifts reach the people who need them.

DURATION

4 Weeks

FORMAT

4 focused modules

POSITION

Module 4 of 6

THE COURSE

Your gifts deserve a business that works.

Most healers and coaches have extraordinary gifts — and struggle to build a practice that reflects them. Business Fundamentals closes that gap. Over four weeks, you will build the marketing, brand, sales, and operational systems that allow your work to reach the people who need it most, without compromising your integrity or exhausting yourself in the process.

4-WEEK CURRICULUM

Four pillars. One complete practice.

WEEK 1

Marketing

Build a marketing strategy that feels authentic to who you are. Learn how to communicate your value clearly, attract your ideal clients, and create content that converts without feeling salesy.

Defining your ideal clientMessaging and positioningContent strategyOrganic vs. paid marketing

WEEK 2

Brand

Develop a brand identity that reflects your unique gifts and resonates deeply with the people you are here to serve. Your brand is more than a logo — it is the energetic signature of your practice.

Brand voice and valuesVisual identity basicsNiche clarityConsistent brand presence

WEEK 3

Sales

Learn to sell from a place of service, not pressure. Develop the skills to have enrollment conversations that feel natural, ethical, and effective — and build a sales process that honors both you and your clients.

The ethical sales conversationDiscovery call frameworkHandling objections with integrityPricing your services

WEEK 4

Operations

Set up the systems and structures that allow your practice to run smoothly. From client onboarding to scheduling, contracts, and payment processing — build the operational backbone of a professional healing business.

Client onboarding systemsScheduling and contractsPayment processingTools and tech stack

ENROLL IN THE FULL PROGRAM